TV when it’s on, Art when it’s off
Watching a drama or a dramatic artwork – The Frame looks just as striking on or off. Thanks to QLED technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended.
Designed to look like a frameFrame-look Design
Because it looks like a real frame, The Frame enhances the surroundings, wherever it is.
Add inspiration to your daily lifeArt Mode
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Choose from over 1,200 beautiful art pieces on the Art Store* – from contemporary to classic styles. And with curated recommendations, it’s easy to find what you like. Or showcase precious moments by uploading your photos and creating a slideshow.*Requires subscription fee of £3.99 per month.*Wires not shown. Stand sold separately.
See more than a billion colours brought to lifeColour Volume 100%* by Quantum Dot
Whatever you’re watching, it’s all spectacular in stunning QLED quality with over a billion cinematic colours. Only Samsung QLED TVs are certified to provide 100% Colour Volume*. Together with Dual LED technology, memories, movies and art come to life like never before.* QLED has received verification from the world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.* 100% colour volume measured to DCI-P3 standard, certified by VDE.
Senses your presenceMotion Sensor
When you’re in the room, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off into standby mode to save energy.* Motion sensor operates when turned on in Art Mode. Performance may vary depending on lighting condition.
Catch every wordActive Voice Amplifier (AVA)
Thanks to AI sound, you can listen to everything on The Frame like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Frame adjusts to the background noise in your room.
Discover just how smart a TV can beSmart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Disney+**, Apple TV, NOW TV, BT Sport – dive into a huge collection of 4K content and catch-up TV apps.****Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.**© 2020 Disney and its related entities. ***3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Subscriptions required.
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Frame right from your iPhone, iPad or Mac.
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.